Privacy
Policy

1 Who We Are

Peak Power Institute ("we," "us," or "our") is a business operations consulting and managed virtual assistant services company based in Metuchen, New Jersey. We operate the website located at peakpowerinstitute.com (the "Site").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or submit an inquiry through our contact forms. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2 Information We Collect

Information you provide directly. When you complete our inquiry form, we collect the following information:

• First and last name
• Business email address
• Phone number
• Business name and your role within it
• Industry and approximate team size
• Areas of operational concern you select (pain points)
• Preferred contact time and any additional notes you provide
• The type of service you are inquiring about

Information collected automatically. When you visit our Site, certain technical information may be collected automatically by our hosting and analytics infrastructure, including your IP address, browser type, device type, pages visited, and time spent on the Site. We do not directly control or access this data — it is managed by our website platform (GoHighLevel).

3 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry and schedule a discovery call or consultation
• To understand your business needs and determine how we can best assist you
• To communicate with you about our services, engagements, and proposals
• To follow up on prior conversations or submitted inquiries
• To improve our website content and the relevance of our service offerings
• To comply with applicable legal obligations

We do not sell your personal information. We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

4 How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers. We use third-party tools to operate our Site and receive inquiry submissions. These include:

• GoHighLevel — our website hosting and CRM platform, which may store contact information submitted through the Site. GoHighLevel's privacy policy is available at gohighlevel.com.
• Web3Forms — a form submission service that routes your inquiry data to our email inbox. Web3Forms does not store your submission data beyond the delivery process. Their privacy policy is available at web3forms.com.
• Google Fonts — used to load typography on the Site. Google may receive your IP address as part of font delivery.

Legal Requirements. We may disclose your information if required to do so by law, or in response to valid requests by public authorities (such as a court or government agency).

Business Transfers. In the event of a merger, acquisition, or sale of all or a portion of our business assets, your information may be transferred as part of that transaction.

5 Data Retention

We retain the personal information you submit for as long as necessary to respond to your inquiry, maintain an active client relationship, or comply with our legal obligations.

If you submit an inquiry but we do not enter into a business relationship, we will retain your contact information for a reasonable period (generally no longer than 24 months) in case you wish to re-engage, after which it will be deleted or anonymized.

You may request deletion of your information at any time by contacting us (see Section 11).

6 Cookies & Tracking

Our Site may use cookies and similar tracking technologies as part of the GoHighLevel platform infrastructure. These may include:

• Strictly necessary cookies — required for the Site to function correctly (e.g., session management)
• Analytics cookies — used to understand how visitors interact with the Site (e.g., pages viewed, time on site)

We do not use advertising or retargeting cookies on this Site. You may control cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality.

7 Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete information
• Deletion — Request that we delete your personal information
• Opt-Out — Opt out of any marketing communications from us at any time
• Portability — Request a copy of your data in a portable format (where applicable)

To opt out of marketing emails, simply reply to any email from us with "Unsubscribe" or use the unsubscribe link if provided.

8 Children's Privacy

Our Site and services are directed to business owners and professionals. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child under 16 has provided us with personal information, please contact us immediately and we will delete it.

9 Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Site uses HTTPS encryption for data in transit.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Site functionality. When we do, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

11 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: